Becoming conscious is about noticing the tool that enables you to notice – awareness. It is mastering the noticing process itself, neutral in essence. It brings clarity and structure to self-leadership, enabling to understand the leader and what can be lead. Awareness is the quiet undercurrent of ordinary thinking mind; it opens the doors to insight and intuition, mostly referred to as «gut feeling» or «sixth sense». 


Awareness (dynamic use of ‘consciousness’) is not a mental knowledge. Instead it is, an ability to register what is going on. Being aware means to have the most up-to-date and firsthand contact with the real-time events, although not emphasizing the events. All of us spontaneously relay on awareness during crisis and unexpected moments when thinking is too slow, but slip back to automatic default mode for the rest of the time. This is waste of human potential.

Once mastered, awareness provides access to fresh knowledge, skipping the usual habitual thinking. As it happened to Newton when he was sitting under the apple tree and gained a revolutionary insight after being hit by the falling apple. 

Awareness can be described as connector between you and any chosen object (external object, like pencil on your table or an internal object such as your thoughts or feelings).

Illustration information is shared with the kind permission by awareness teacher Ingvar Villido,


We work with heads and need skills to navigate our emotions, thinking and the process of noticing. For the companies of 21 century the mental strength and peak performance of its people are increasingly the main strategic objectives. This demands a new kind of leadership that fosters initiative. Wider implication of applied awareness can expand minds and reach this objective.

Our conferences and video based modern online trainings inspire a mind-set of awareness for creating innovative businesses and meaningful success in today’s global world. We approach awareness as an ability to observe and notice – obtaining the right information at the right time. Leading to the most up-to-date and firsthand contact with the real-time events, insights and bold decisions.


If we do not change our mind set, the world will not be able to bear modern consumerism-based mindset. Every single person can start the change. To pull this off, we first need to change our reactive approach to life, get better at intra-personal skills. Proactive approach combined with entrepreneurial mind-set has the power to change the way we work, live and act – so that we will be the change, that we'd like to see in the world. Once you as human change yourself, you can become aware of how your action and choices effect the people and world around you. If more people master their awareness and intra-personal skills (how to handle emotions, thoughts and insights in any given situation), it will lead us collectively move towards a more humane world.

24% of US companies have already incorporated strategies for better awareness and attention. Among them, visionary companies that inspire the next generation of entrepreneurs:




If you follow habits and rules, you are probably not doing anything innovative or new. Conscious entrepreneur is a pathfinder and a true leader, not stuck in the familiarity of the past, unafraid of uncertainty.


Insights provide new, unique solutions, data not present in memory. Each person is responsible for creating favorable conditions to increase their frequency of insights and taking life forward. 


When you trust your ability to notice, you make a shift from memory based action towards real-time based. This allows you to be appropriate and timely, uninfluenced by predjudice or distraction.


Value creation is the key. Quality demands for noticing the details. While technology enters our lives, there increases the demand for humans who do what machines can't - be creative, have insights