Taivo Luik is one of the founders of Hawaii Express. It is a sport and lifestyle shop that is not just selling sports products for active and passionate people. Over the years Hawaii Express has developed also their own bike brand etc. As Hawaii Express is in business already 20 years, he shares his experience. 

Taivo is also one of the very few Estonians who have finished Dakar Rally as a bike driver. He took part 16 days long Barcelona Dakar Rally back in 2005 and was one of 104 drivers who finished it.