He is a specialist in design, branding and the creative economy, about which he wrote the book Creative Personal Branding (2010). Jürgen currently teaches in Barcelona (IED), Luzern (HSLU) and Stockholm (HI) and runs his own company.

His experience in positioning local and world brands, personalities and even nations are unique: Lego, Levi’s, Durex play, Louis Vuitton, Adidas International, Swatch. Having also had the opportunity to work on strategies for Paolo Coelho and for the Kingdom of Bhutan, among others. In his talk, Jürgen will concentrate on how to position the company for the next market shift and what leaders need to know about value creation in the 21st Century. More about Jürgen www.jsalenbacher.com